Your customers expect you to look after their personal information and not to misuse it. If you plan on advertising online, then advertising providers like Facebook and Google expect you to have a privacy policy before you start advertising.

In Australia, if you are bigger than a small business (more than $3m turnover in a year), a health service provider (including gyms), or a business that sells contact details, then you must comply with privacy laws.

In other parts of the world, like Europe, privacy laws are more strict.
These documents are designed to help you implement a privacy policy that is easy to understand, and learn how to apply it in your business.

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