Trademarks have value. They identify a product or service as originating from a particular company and associate that origin with certain qualities. For example, you are likely to have different expectations of a quality and price of a vehicle if it is a Ford or Ferrari.

When you register a trademark, you want to protect it and to manage how it is used. You can enter into an agreement to sell or transfer a trademark, or give others the right to use it (licence) in certain circumstances.

When protecting a trademark, you want to communicate promptly, and clearly. These documents are designed to help you do that.

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